Blind viewers long to be fully inside the story.
Kevin's Way exists to make that the standard: Audio Description with the craft to carry a story, measured by the audience it serves.
Where Things Stand
In 2021, the question was whether a title had Audio Description at all. Availability has improved. The question in 2026 is what that Audio Description sounds like, and who decides.
Synthetic voice has arrived in Audio Description, and it's improving fast. California's SB 1050 would require disclosure when a voice is AI-generated. Studios and platforms are making voice decisions right now that blind audiences will live with for years, before any standard or law catches up.
Availability isn't the same as reliability. A track that plays in the theater can vanish by the time the same title reaches streaming.
"[A film or show] might not even have an audio description track. Or even worse, it might actually disappear... a lot of times, tracks don't migrate to other streaming services." Juan Alcazar, blind filmmaker and Audio Description quality control specialist
Those audiences deserve a say. They deserve to know who, or what, is speaking to them.
The Standard
Kevin's Way is building a measure of Audio Description quality that blind audiences define and the entertainment industry can adopt. Two pieces make it work.
A Tiered Quality Standard
MPA ratings tell you what to expect before the lights go down. A quality tier does the same for Audio Description. High-stakes storytelling earns trained human performance. Some content doesn't need it. The audience knows which is which before pressing play.
A Disclosure Method
Roy Samuelson, founder of Kevin's Way, holds a patent portfolio covering a method for labeling a voice track as human or synthetically generated, inside the audio itself. It played publicly at Carnegie Hall in July 2026. The same method works in a living room.
Disclosure tells the audience the truth. The standard tells them what to expect. Together they give blind viewers what sighted viewers have always had: enough information to choose.
Kevin
Kevin Thompson found Roy through a Facebook message: he'd heard Roy's voice on hundreds of episodes of Audio Description and wanted to know how it all worked.
"I am constantly spreading the word about how blind people watch movies. If there's ever anything that I can do to help with the cause, please don't hesitate to reach out." Kevin Thompson, in his first message to Roy
The messages became hours-long phone calls. Which shows worked, which didn't, and why. Bad script writing ("Why are there so many prepositions together in that sentence?"). Mix levels that forced him to ride the volume. Performances so good he forgot anyone was performing. Those conversations turned into a shorthand, and the shorthand turned into the core elements of quality this initiative now works to codify.
Kevin founded the Audio Description Discussion Facebook group and led it quietly, moving the conversation past "does it have Audio Description or not" toward consistent quality. He died in 2020, before the work he shaped had a name.
"Ain't nothing gonna hold him back." Kevin's mother
Kevin's Way started as a placeholder name. Roy's business advisor suggested blind people would come up with the best one. Five years on, nobody has needed to, because the name keeps being true.
"I used to see, and now I can't. I want to know everything that's happening visually, because I remember what things look like." Hannah Waymouth, blind AD audience member and advocate
Kevin heard AD as someone who'd been blind his whole life. Hannah hears it as someone who went blind later and remembers what she's missing. Neither version of that experience gets to be the only one the industry designs for.
Read the full story of Kevin's Way, or listen to Kevin's interview on The ADNA's podcast series.
Who This Is For
Audiences
Blind, low vision, and sighted viewers who watch with Audio Description. Your ear defines the standard. Everything here starts with what you hear.
For audiencesContent Providers
Producers, directors, studios, and the decision makers between them. Your story took years to make. The Audio Description track carries it, or drops it, in real time.
For content providersDistributors & Platforms
You already deliver Audio Description. A quality tier and a disclosure label tell your subscribers what they're getting, and audiences reward platforms that tell them the truth.
For distributorsTalents
Writers, performers, engineers, and quality control. Your craft is the difference between information and experience. A standard names that difference out loud.
For talentsStart the Conversation
If you make voice decisions for a platform, studio, or production, talk with us before you decide what blind audiences hear next. One conversation, no pitch, and you'll leave knowing what your blind audience already knows.
The question underneath all of it: are you there for the audience that can't see the screen. This is where you answer it.