Turn it on, and know right away you're in good hands.
Audio Description exists so you get the story, not a summary of it. Kevin's Way exists so that experience is dependable, not a gamble.
Who This Is For
Blind and low vision viewers use Audio Description to get the visual half of a movie or show, the half that carries plot, character, and tone. Nearly 30 million Americans are blind or have low vision. Worldwide, more than 200 million people live with moderate to severe vision impairment, and that number is on track to triple by 2050.
Sighted viewers use it too: cooking, commuting, resting their eyes after a day of screens, or simply following a scene more clearly. Audio Description gives every listener access beyond what's on screen.
What Good Sounds Like
You shouldn't have to guess whether a title's Audio Description will hold up episode to episode, or platform to platform. Kevin's Way is building a standard so you know what to expect before you press play, the same way an MPA rating tells you what a movie contains before the lights go down.
When Audio Description is done well, you stop noticing it's there at all. You're just in the story.
Where to Go Next
- ACB's Audio Description Project, for finding what's available and how to access it.
- Ways to tell a studio or platform what's working, and what isn't.
- Audio Description outside the box, for creative uses beyond film and TV.
Get in touch with Kevin's Way if you want to be part of shaping the standard.